Tuesday, 19 February 2013

MICROMAX Back With a BANG!! - Canvas A110 & A116 HD




                           "Don't go for Micromax ! Itz better to go for Samsung or Apple..ok, you can have Nokia too." This was my statement when my friend put forward his desire to buy Micromax Canvas 2  A110. The basic reason behind this kinda negative approach was because of my view on Micromax Mobile as a poor established mobile company as few years back,they had a flop attempt to have an impact through advertisements and all. But Nothing Remains The Same !! .... Soon I realized when he bought Micromax Canvas 2 A110. Was astonished of what they offering in 10,000RS stuff - Smartphone with Dual-core 1 GHz Cortex-A9 processor, PowerVR SGX531 GPU , 8 MP camera, front camera,512 RAM, 4 GB internal memory(2 GB usable), Expandable upto 32GB, IPS LCD capacitive touchscreen, 16M colors 480 x 854 pixels, 5.0 inches (~196 ppi pixel density).

      So I realized, as a common non-tech savvy guy,,how much I was unaware of the promising growth of Micromax company. I was underneath the cataract of 4 years back failure story of a company which is  a trendy stuff in the current market scenario.




               Started on 1991, but for so many years it was just a start up company only. Recent years, it emerged as a roaring lion in Indian market and then to Asian market. Apart from mobile technologies, Led televisions also comes under the focus area. 3rd largest manufacturer in India, 12th largest handset manufacturer in the world. In the tablet world, as per of 2012 criteria they crossed the line drawn by samsung and apple in Indian tablet market. This is the short Bio-data of our buddy.


               A whooping valentines day offer was put forward by Micromax by introducing Canavas HD for Rs13,900. Whooping offer got a whooping sale too - 25 Units per minute, crossed 9000 units sale barrier within 24hours, They also got an introduction of Bolt A35 with a flasht transfer technique. This technique demands sharing of apps,games,music etc with just a swipe!!!


             



















Micromax adcampaigns emphasize on the rivalry against the high stakes of mobile industry Samsung and Apple by taking the slogan "I can afford this Phone " and several other ads.Hopefully they wont get any legal action from these guys who are very well in law suiting !!


               Anyways for the middle class people, who aims at luxury from reasonable cost..Micromax is a great boon for them and that's what the success recipe of this rapid growing Hulk is made of !! .ALL THE BEST :-)

2 comments:

  1. This will eventually increase the competition between different Android manufacturers, that will give us more great products in lower price levels.

    The final result: Android is growing faster than ever!

    ReplyDelete
    Replies
    1. Yupz...Right!! .... But there will be something on the way to dominate android..Technology and programming languages are evloving at higher rate.. Eg: Mozilla os..which is still in its starting stage..

      Delete